Full sun; low water- water sparingly in summer months to maintain foliage or allow to go completely dry and allow for natural summer dormancy. Low growing native California shrub typically to 1-2 ½ ft high, 10-12ft wide. It has broad, silver white lance-shaped foliage with impressed venation on the upper side. The spring blooming flowers are rose-pink on stem circling whorled clusters called verticillasters. Attracts bees, hummingbirds and butterflies. Perfect for bird habitat gardens, erosion control, and naturalizing large areas. Not considered very cold tolerant but proved hardy to at least 18° F. A very drought tolerant plant, particularly in coastal gardens.