Full sun-part shade; low water. A tough perennial, to 2-3ft tall and wide, with a woody rhizome holding a basal rosette of up to 1ft long triangle-shaped rounded leaves held on long petioles. The inflorescence is a branched panicle that rises to 18 inches about the foliage with red stems and flowers that have purple calyces and white corollas. Long spring and summer bloom; ideal for cut flower and dried flower. Tolerates salt spray and desert heat so an excellent plant for seaside plantings and also in dry gardens.