Full sun; low water, drought tolerant once established. Medium, erect shrub to 6-8ft tall and wide. Dark green leaves tinged wine red on red stems. Very deep red-colored bracts forming on top of stems beginning in late summer; terminal bracts take on cream tones. Tough cultivar that can handle frost, alkalinity and clay soils. Excellent cut foliage, screen and windbreak. Its cut stems are great for large arrangements.